“The Fiat Nuova 500 is the perfect solution, able to offer the cutting-edge in-cabin technologies that motorists expect, without losing its unmistakable city car nature. FCA customers already love to use Alexa at home; now they can take it anywhere, making navigation easier than ever, staying connected, without giving up on moments of leisure, but always staying focused on the road ahead,” said Ned Curic, Vice President of Amazon Alexa Automotive.
Luca Napolitano, Head of the EMEA region for the Fiat, Lancia, and Abarth brands, says the “virtual” assistance is the “icing on the cake” for the new 500. Drivers can exclaim, “Hey Fiat,” to activate this awesome new feature.