But the writing is on the wall and Kelleher fully acknowledges Stellantis brand dealers must be ready to adapt to this new reality. “In fairness, the manufacturer should have every right to expect that their dealer body is prepared to sell whatever they build,” he explained. “So as a network, our dealers have to become a lot better than we probably are now at selling electric. We need to invest in infrastructure, train our personnel and adapt our processes.”
Jeep showrooms, in particular, have done an excellent job of attracting customers. As far as Chrysler goes, electrified premium vehicles are likely its best bet and fortunately, the Peugeot and DS brands could provide the ideal platform for that.