The way that Polestar aims to do this is by collaborating with everyone from suppliers to dealers, and it’s a great idea. The company says that environmental experts have warned us that “the current vogue model of offsetting is not sustainable in the long run.” Thomas Ingenlath, Polestar’s CEO, says that “offsetting is a cop-out.”
He also says that to achieve the goals the company has set, Polestar “will have to question everything, innovate, and look to exponential technologies as we design towards zero.” The automaker’s head of sustainability, Fredrika Klaren, mirrored these thoughts by saying that even though the company’s cars are electric, its job isn’t done and it will “work to eradicate all emissions stemming from production” of its vehicles.
