For starters, the name. It’s perfect for a pure battery-electric. The instant recognition and nostalgia it’ll bring to F-150 fans will create excitement and, hopefully, solid sales. And it sounds an awful lot better than E-150; retaining the F-150 name somehow is extremely important. This wouldn’t be the first time Ford has used an existing and famous nameplate for a new EV; look no further than the Mustang Mach-E.
And, so far, that crossover has been received very positively. The reborn F-150 Lightning is expected to have in excess of 400 horsepower and a 300-mile range. Production of the truck and its batteries will take place at a new facility near Dearborn, Michigan.