Genesis says it chose the letter X to represent a “hidden hero,” whatever that means. While the name isn’t terrible, it doesn’t roll off the tongue well, and nor does it match the current Genesis naming scheme with G for sedans and GV for crossovers and SUVs. If Genesis does build a flagship Grand Touring car, we’d assume that one of the company’s trademarked names will be used. Possible names currently registered include GT70, GC70, GT90, and GC90.
While the GT names make sense because the car will be a Grand Tourer, we think there are too many models on the market with GT in their name, including the Mustang GT, Ford GT, AMG GT, and more. It’s entirely possible that Genesis could introduce an affordable sports car called the GC70, but we think the GC90 name seems more appropriate for the flagship model in the company’s portfolio. So that’s what we’ll call it for now.