Tesla’s advantage stemmed from the fact it was dedicated to EVs from the get-go, while all other automakers only dabbled, at best, with battery electrics. But now automakers, including BMW and the Volkswagen Group, are moving full steam ahead. While Tesla is currently building new factories to produce more and more EVs, including one near Berlin, Germany, Zipse continues to position BMW for the counterpunch.
The all-new BMW iX debuted a few months ago and several new battery-electrics are coming soon, among them the i4 sedan. The iX3, an electrified version of the X3, is overseas-only. The i3 hatchback remains on sale in most global markets. “We have the ambition to build the ‘greenest’ vehicles in our industry – from raw materials to supply chain and production to recycling,” he added.