Škoda Auto more commonly known as Škoda, is a Czech automobile manufacturer founded in 1895 as Laurin & Klement. It is headquartered in Mladá Boleslav, Czech Republic. After 1991 it was gradually privatized and in 2000 Škoda became a wholly owned subsidiary of the Volkswagen Group. Under the slogan ‘The new Power of ŠKODA’, ŠKODA presented the key elements of its new corporate design, whose distinguishing features are freshness and precision, at the 2011 Geneva Motor Show. The traditional winged-arrow logo features a new spectrum of colours to look even more distinct and precise than ever before.

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