The Wall Street Journal is reporting that Nissan is interested. In a press conference discussing the automaker’s quarterly results, CEO Makoto Uchida said that the brand needs “to take new initiatives” and “work with companies that are knowledgeable, with good experience, through partnership and collaboration.”
While this is certainly no confirmation of the two giants joining forces, it shows that Apple’s massive marketing appeal is attractive to just about everyone. And with Nissan having plenty of experience building EVs following its years producing the Leaf, the Japanese automaker knows a thing or two about electrified mobility. Nissan as a brand is also moving towards going fully electric, and any partnership would be invaluable in realizing this goal.
