This “retro program” has been active since April 1 and gives dealers a small bonus for each AMG model sold. Dealers can earn $750 per car for reaching 100% of their monthly sales objective or $1,500 per car if they exceed 110%. Mercedes calls this a “retro” program because it pays dealers retroactively after the cars are sold.
If you are in the market for a new AMG, April could be the ideal month to do so. Certain dealers will want to take full advantage of this program, meaning they could pass some of the savings onto the customer. While we doubt dealers will want to sacrifice all $1,500 of their incentive, they might mark the car down slightly to ensure the sale.