Though the company has faced supply issues relating to the chip shortage and the pandemic, Jaguar Land Rover has a bright spot to celebrate in 2021. The Land Rover Defender is officially a smashing success, as the new model has quickly rocketed up JLR’s sales charts. In fact, the Defender is the company’s second-best-selling model globally, behind only the Range Rover Evoque. JLR sold 17,194 Defenders in Q2 2021, just falling shy of the Evoque’s 17,622 units.
Land Rover has struggled to keep up with demand for the Defender, which is why its sales success is even more impressive. Perhaps as the chip shortage normalizes, the off-roader could replace the Evoque as JLR’s top seller. Formerly a niche model that wasn’t offered in the United States, the Defender will likely expand to become its own sub-brand, like Range Rover.