“The intention of the currently valid bid is to transform and strengthen the Lamborghini brand,” Quantum added. “By consistently implementing new clean powertrain technologies and a groundbreaking user experience, Lamborghini would become a spearhead of innovation – consistent with the future needs of customers.”
One of the Quantum Group’s two founding partners is Toni Piech, the son of former Volkswagen Chairman Ferdinand Piech (himself the grandson of Ferdinand Porsche) who died in 2019.
The younger Piech clearly sees a growth opportunity for Lamborghini beyond the recently announced three-part plan that’d see it launch an EV by 2030. Its first series production hybrid, due in 2023, will likely be the refreshed Lamborghini Urus. Speaking more openly about its bid will doubtless increase the pressure on VW Group management by shareholders.