Using over 3,000 drones, the light show commenced on April 2 in Shanghai. This display was titled Genesis of Genesis, denoting the fresh start that the company is making in the Chinese market. The display is part of a bigger marketing strategy for China called Genesis of You, and represents the brand’s commitment to wowing its customers with more than they expect. Markus Henne, Genesis Motor China’s CEO, says that the company will “focus on brand building in the early stage” but will reveal more highlights of how it plans to appeal to the Chinese audience as time goes by.
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