South Korean luxury brand Genesis has just announced a big step forward and it’s done so at the epicenter of its biggest rivals. Genesis will officially launch this summer in Europe, though it’ll initially be for customers in the UK, Germany, and Switzerland only. Customers will be able to either walk into a Genesis dealership in London, Munich, and Zurich or conduct business online.
Already one of the biggest names in luxury despite being around for only five years, Genesis continues to challenge the likes of BMW, Audi, and Mercedes-Benz by offering excellent premium vehicles with outstanding value. At launch, only the Genesis G80 and GV80 will be offered but the G70 and GV70 will arrive at a later date. And sometime within its first year in Europe, Genesis aims to launch three electric models.