The Ford Bronco will not be produced in right-hand drive form and as such, it will not be exported to countries like Australia, New Zealand, South Africa, Japan, and the UK.
While the Bronco was partly developed in Australia and uses components from the Ranger’s chassis in its construction, speaking with Carsguide, Ford Australia chief executive Andrew Birkic recently confirmed that it will not be sold locally.
“There is no right-hand drive,” Birkic said. “As a Ford employee, we think it’s an amazing product. We are really proud… it’s an amazing body of work and we’re incredibly proud. But the vehicle isn’t built for right-hand-drive and that’s where it’s at.”
As for why the new Bronco won’t be produced in right-hand drive configuration and sold in some 4×4-loving markets, Ford Motor Company International Market Group corporate communications director Sinead Phipps suggested it simply doesn’t make financial sense.
“Those are all the questions you have to ask the lead developer of a vehicle program,” she said. “You have to be able to make money out of it. You have to have enough customers ready to buy it. And, I agree, it’s a fabulous product. But it just doesn’t make sense.”
It’s not just the full-size Ford Bronco that major right-hand drive markets will miss out on. Executives from the car manufacturer have also confirmed that the smaller Bronco Sport also won’t launch in right-hand drive guise, nor will the forthcoming Maverick pickup that will rival vehicles including the Hyundai Santa Cruz and Honda Ridgeline.