“It’s tough to find (names) that haven’t already been reserved or purchased, so to speak, and licensed by a car company,” said Karl Brauer, auto analyst at iSeeCars.com. One tried and tested naming strategy is to misspell a word to create a new word. We’ve seen this strategy applied to models like the Subaru Crosstrek, Chevrolet Trax, Hyundai Elantra, and Volkswagen Tiguan. Likewise, the Hyundai Ioniq 5 is a cross between “ion” and “unique.” Then there is the alphanumeric nomenclature, which is particularly popular with luxury automakers that have named models like the BMW 330i, the Infiniti QX80, and Lexus RX 350, with the bigger number indicating the larger, more luxurious models.
But this strategy is starting to become stale, as model lineups with alphanumeric names have become convoluted. This is why some automakers are resorting to naming models after exotic US locations.