Being a watch intended for Bugatti customers, the attention to detail doesn’t stop there. A tailored Bugatti strap in either rubber or titanium can be ordered. It also takes 20 days alone to manufacture the hand-finished ceramic bezels. Finally, despite the high-quality 390×390 pixel LED touchscreen, Bugatti promises a battery life of up to two weeks – many other smartwatches have to be charged every day or two.
Commenting on the partnership with VIITA Watches, Bugatti President Stephan Winkelmann said: “We only select partners who match Bugatti’s benchmark levels of performance, high quality and design execution, with no room for compromise.”
Available to back via Kickstarter, pledges for the Bugatti smartwatch begin at $1,097 and deliveries will start in October this year.