“The advertising space must not continue to promote vehicles whose purchase our public policies also try to discourage,” says World Wildlife Fund (WWF) president Isabelle Autissier, following the publication of a study focusing on automotive advertising. The study conducted by the non-government organization concludes that SUVs excessively shown on billboards, in newspapers and on television are overrunning the advertising industry.
“French consumers are overexposed to SUV advertising and underexposed to advertising for lighter, less emitting car models,” the WWF said. The report arrives as the French parliament debates whether to restrict the promotion of higher-polluting products during its review of the government’s flagship Climate and Resilience bill.
